How to build a B2B CRM that salespeople actually use ● Draft in progress
Designing pipeline stages, ownership, and views around how deals actually move, so the CRM stays the source of truth.
Field notes for building growth systems.
Practical guides, frameworks, and observations from building paid acquisition, outbound, and revenue systems for early-stage companies.
When your outbound campaign is ready to launch ● Coming soon
A pre-flight checklist covering list quality, infrastructure warm-up, messaging, and deliverability signals.
How to test paid acquisition before scaling spend ● Coming soon
Structuring small, honest tests that tell you whether a channel deserves budget, before the budget exists.
A practical guide to cold-email infrastructure ● Coming soon
Domains, mailboxes, warm-up, monitoring: the unglamorous setup work that determines whether anyone sees your emails.
How to distinguish an ICP from a large prospect list ● Coming soon
Why a real ideal customer profile is a set of testable claims about pain and fit, not a bigger spreadsheet.
What early-stage companies should track across paid and outbound ● Coming soon
A minimal measurement stack that connects spend and sends to pipeline without a data team.